What messages do advertisers send to encourage consumers to buy their products? Asking Questions about Body Image in Advertising will help readers discern the messages, both overt and implied, that tell consumers to change the way they look to help them change the way they feel. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Where does the news that students hear--on television, the radio, and online--come from? And who decides what's news? Asking Questions about How the News is Created discusses how an event becomes a story, and how the biases of the gatekeepers of the news media can alter the messages being sent. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Campaign ads are inescapable, especially in election years. Asking Questions about Political Campaigns shows what goes into those ads, how successful campaigns get their messages across, and how political campaigns and the media influence each other. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
The world of gaming has changed a lot since the days of Pong and PacMan. Asking Questions about Video Games gives young readers a look at the technology behind today's games, the messages they send, and what they say about our values as a culture. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Hollywood has provided one of the most popular forms of entertainment for the past century. Asking Questions about How Hollywood Movies Get Made goes behind the scenes to show how a movie goes from concept to final product, discusses what makes for a successful movie, and looks at where the box office money goes. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
In this book, students see the scientific method at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of erosion, sinkholes, and Earth's structure. The scientific method pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
In this book, students see the NextGen Science process at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of structures and engineering. The NextGen Science process pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
In this book, students see the NextGen Science process at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of volcanoes and scientists study them. The NextGen Science process pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
In this book, students see the scientific method at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of food, health, and the transfer of energy. The scientific method pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
Turn old fleece into something new and exciting with Hacking Fashion: Fleece. Students learn the art of innovation through detailed explanations and hands-on activities built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
Scratch helps children design computer games, animations, and interactive stories from the ground up and share them with people around the world. In this book, students explore Scratch through detailed explanations built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
With projects ranging from posters to clothing, this book helps readers explore the art of silk screening. Students learn through detailed descriptions built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
Have you ever wondered how to help your savings accumulate interest? This book introduces readers to investment strategies. Real world examples help readers learn the importance of math skills for money management. Callouts prompt inquiry, further thinking, and close examination of photographs. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
In this book, students see the NextGen Science process at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of compost and how it works. The NextGen Science process pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
Following a student who is helping make a documentary film, this engaging title takes readers on a journey of US history from its beginnings to 1620, a period that the three worlds of Europe, North America, and Africa meet.
Following a student working on a school project, this engaging title takes readers on a journey of contemporary US history using primary sources and artifacts.
This book uses the narrative voice of an historian to take readers on a journey in US history following the end of World War II through the cold war.
What is a paycheck? Why is money deducted from a paycheck? Readers will find answers to these questions as they learn about earning money and how math skills can help them hang on to more of that hard-earned cash.
Using credit to make a purchase can be a good option under certain circumstances. This title teaches readers about the discipline necessary to use a credit card responsibly. Real world math examples help illustrate the advantages and pitfalls of using credit cards.
Do I want it or do I need it? Readers will discover the kinds of questions that smart shoppers ask themselves, how to weigh their options and pocketbook, and how math can be part of shopping strategies that save time and money.
Is there something you want or need that you don't have the money for? This book introduces readers to financial goal-setting and how to set up a savings plan. Real world examples help readers learn the importance of math skills for money management.
Making healthy and nutritious food choices can be a challenge in many restaurants. Readers will learn more about how to use their math skills to estimate portion sizes and select balanced meals from restaurant menus.
Lunch is an important part of staying energized in the middle of the day. Readers will discover that using math to calculate calories and portion sizes can help them make healthy food choices whether they are bringing lunch from home or buying lunch in the school cafeteria.
If you have ever wondered where your money goes, this book is for you. Readers learn how to set up a budget and stick to it. Basic math skills are reinforced through examples.
