Entrepreneurs are a vital component of a successful economy. They can create jobs and help keep money in their local communities. What is Entrepreneurship? explains the risks and rewards involved for entrepreneurs as they work to bring innovative ideas to life and make their mark on the business world. This title outlines key steps involved in starting, managing, and growing a small business, including research and idea development, writing a business plan, managing financial input and output, and planning for growth. Biographical snapshots highlight the innovative thinking, perseverance, problem-solving skills, and other traits essential to the entrepreneurial spirit.
This forward-looking book explores a unique field of entrepreneurship, in which innovative individuals directly address, or work toward addressing, environmental challenges in our world. Offering an important look at the ways entrepreneurship can tackle global issues, this title engages readers through real-world examples, discussion prompts, and critical thinking questions. The title encourages readers to recognize and take on the skills and mindset needed to achieve success as an environmental entrepreneur.
Access to digital tools has made it easier than ever for individuals to be creative with media. This important book gives advice on choosing the appropriate platforms and tools to achieve your creative goal, how to use feedback to improve and grow as a digital creator, and how to make sure you get credit for your work, as well as give credit to others where it is due. Inspiring examples show creative young people contributing to the digital world in a positive way, not just taking from it.
This timely title examines the fast-changing world of technological innovation and entrepreneurship. From the successes of Mark Zuckerberg and Facebook to Nick D’Aloisio and his meteoric success as a teenager in summarizing digital data, this book offers a comprehensive look at the ways young people can succeed as entrepreneurs. From apps and games to blogs and social networks, opportunities for innovation in digital goods and services continue to grow. Engaging and interactive content links with real-world examples to create meaningful connections with 21st century learners.
A Founding Father of the United States, Thomas Jefferson once wrote that a free press is important to a functioning democracy. In other words, without critical and reliable press, a society and government cannot be held to account. This engaging title takes a probing look at what press freedom and censorship means, as well as where people find information, who owns and controls the press in a “free world,” and what makes good, reliable journalism.
Astronauts and cosmonauts were the heroes of a 20th Century battle without weapons—the race for global dominance in space. The Space Race explores how the quest to put “a man on the moon” fueled fast-paced scientific research and kept the world occupied with more peaceful pursuits at a time when the world seemed to be on the edge of nuclear annihilation. Readers will learn how to examine primary and secondary source materials, which reveal the political and scientific implications of the space programs in the United States and the former Soviet Union.
In this age of fast-paced social media, news and views are shared throughout the world in seconds. This timely title critically examines the elements of journalism, truth and perspective, sources of news, as well as bias and objectivity to help readers make informed choices about the accuracy of news and information. Readers will gain an understanding of what journalism is and how the medium can shape the message being presented.
“Victory or Death” — the famous and stirring words of William Barrett Travis were written in a letter from the Alamo to the people of Texas in February 1836. This and other brash and brave letters, first-hand accounts, and documents are skilfully deconstructed in this detailed examination of The Battle of the Alamo, a last stand that proved to be a turning point in Texas’ War of Independence from Mexico. Readers will learn about the events leading up to and after the battle, be able to separate fact from myth, and better understand the perspectives of both the Texans and Mexicans.
Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
In the 19th Century, railroads were a form of transportation that changed the world. Transcontinental Railroads looks at the sweeping changes made to society and the challenges created by the building and running of these railroads in North America. Readers will be encouraged to critically analyze source material on why the railroads were built, who built them, and how they changed the movement of people and products. Topics include settlement and nation-building, as well as who gained through railroad building—and who lost.
This engaging title helps readers build essential research and information sourcing skills for self-directed learning. Accessible text and authentic examples model effective research strategies and support readers as they learn to critically evaluate sources for accuracy and credibility, organize and connect ideas, and credit and curate sources using a variety of digital tools.
My Bed and Other Furniture explores the problems faced by people around the world who produce and assemble furniture, and environmental problems, such as deforestation, associated with the harvesting of materials used in furniture-making. Case studies show how fair trade projects are helping people achieve better working conditions and a fair price for their products, and how using renewable materials is helping to save the world's precious resources.
From email and twitter to blogs and wikis, readers are encouraged to be safe, positive, and mindful contributors in the digital environment. Readers will learn how to choose the appropriate digital tools to communicate for various purposes.
An obsession for hundreds of years, the search for the fabled Northwest Passage from the Atlantic Ocean to the Pacific is a tale of ambition, fear, folktales, courage, and controversy. This engaging title reveals the motivations of the many countries and explorers who played a part in the almost 500-year search for a commercial sea route to India across the arctic. Primary and secondary source materials, such as oral histories of the Indigenous people and recorded accounts, are examined, as well as fictional accounts from popular culture of the many failed expeditions. Readers will gain an understanding of how important this quest was, as well as how it remains relevant today.
Do you see people who look and talk like you in media? Are the people who have the most influence on you your age, gender, ethnicity, or even body type? How do we understand ourselves if we don’t see ourselves represented in the world? Representation in Media takes a careful look at how point of view is crafted to represent the views and ideologies of just a portion of the population, and why lack of diversity in media should matter to us all.
This interesting book examines the events and people who were involved in the War of 1812 between the United States and what would later become Canada. Unusal for a war, the conflict ended with friendly relations established and no major loss of territory for either country. However, an examination of primary and secondary source materials reveals the War of 1812 is remembered differently in each country, as well as by the Indigenous peoples whose territory and dreams of an independent nation east of the Mississippi River vanished.
My Chocolate Bar & Other Foods explores the problems faced by farmers and people around the world who produce food, and the environmental problems associated with growing certain products. Case studies show how fair trade projects are helping people achieve better working conditions and a fair price for growing chocolate and other products such as bananas, tea, peanuts, sugar, and honey.
Using speeches, photos, and paintings of the time, as well as material that addresses historical context, The Civil War guides readers in critically examining primary and secondary source materials. Discussions include how emerging technologies such as photography and the telegraph affected the messages being conveyed, and how ideologies of the era shaped what was seen, as well as whose voices were heard—and whose were not. Readers will gain an understanding of the sad and brutal aspects of a war whose echo continues to have an impact even today.
My Smartphone and Other Digital Accessories explores the problems faced by the people who build and mine the materials for the world's cell phones and other digital accessories, and environmental problems associated with the making and disposing of electronic devices. Case studies show how fair trade projects are helping people achieve safer working conditions and a fair wage for building smartphones and other digital products such as laptop computers, cameras, ipods, and game consoles.
My T-Shirt and Other Clothing explores the problems faced by the people around the world who produce clothing, and environmental problems associated with the making of clothing. Case studies show how fair trade projects are helping people achieve better working conditions and a fair price for producing T-shirts and other products such as denim jeans, flip-flops, sweaters, and sneakers.
This informative title emphasizes the benefits of collaboration to learning, using digital technologies. Connecting with others of different backgrounds, culture, or expertise allows readers to share their knowledge and perspective, broaden their understanding, and find the best solutions possible. Readers will learn how to be positive contributors working as part of a team toward a common goal. Inspiring, mini-bios highlight young people collaborating to create positive social change.
Mr. Hockey, Gordie Howe, spent 25 of his 26 seasons in the NHL with one team: the Detroit Red Wings. One of the "Original Six," the Red Wings are revered for having 58 players inducted into the Hockey Hall of Fame, appearing numerous times in the playoffs, and winning 11 Stanley Cups. A fascinating read for fans of the team and the game, this book features appealing historic and contemporary images, and mixes informative text with quick-reference infographic charts for statistics buffs.
Arguably the most valuable franchise in the NHL, the Toronto Maple Leafs have proven that fans fuel the game—despite a much-lamented half-century Stanley Cup drought. This vibrant book tells the story of the Leafs’ 100 years of colorful coaches, irascible owners, and bruised and beloved players. The story of the Leafs gives a big-picture view of the importance of professional sports teams to the history and economy of a big city and a big sports league. Appealing historic and contemporary images mix with informative text and quick-reference infographic charts for statistics buffs.
This celebration of the Chicago Blackhawks, one of the revered "Original Six" NHL teams, provides a detailed history from their beginnings in 1926 through their six Stanley Cup wins, as well as various ownership and home rink changes. A fascinating read for fans of the team and the game, this book features appealing historic and contemporary images, and mixes informative text with quick-reference infographic charts for statistics buffs.
This book celebrates the winningest team in the NHL, the Montreal Canadiens. Founded as Le Club de Hockey Canadien in 1909, "the Habs" claim a league-leading 24 Stanley Cup championships and numerous player awards with more than 50 players in the Hockey Hall of Fame. A treat for hockey lovers and Habs fans, this book features appealing historic and contemporary images, and mixes informative text with quick-reference infographic charts for statistics buffs.
