What messages do advertisers send to encourage consumers to buy their products? Asking Questions about Body Image in Advertising will help readers discern the messages, both overt and implied, that tell consumers to change the way they look to help them change the way they feel. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Hollywood has provided one of the most popular forms of entertainment for the past century. Asking Questions about How Hollywood Movies Get Made goes behind the scenes to show how a movie goes from concept to final product, discusses what makes for a successful movie, and looks at where the box office money goes. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Felting can turn wool into a variety of different objects. Crafters practice comprehension skills as they use text and diagrams to follow the steps for each project. The activities push students to learn and apply domain-specific vocabulary, practice new techniques, and build on concepts that may already be familiar. Other tools, including an index and additional resources, encourage readers to locate information and explore further independently.
Have a party coming up? Use this book to create fun and unique crafts to give to your guests. Crafters practice comprehension skills as they use text and diagrams to follow the steps for each project. The activities push students to learn and apply domain-specific vocabulary, practice new techniques, and build on concepts that may already be familiar. Other tools, including an index and additional resources, encourage readers to locate information and explore further independently.
Explore the natural world in a new and creative way. Crafters practice comprehension skills as they use text and diagrams to follow the steps for each project. The activities push students to learn and apply domain-specific vocabulary, practice new techniques, and build on concepts that may already be familiar. Other tools, including an index and additional resources, encourage readers to locate information and explore further independently.
Printmaking can be used to decorate or enhance all kinds of objects, from posters to playing cards. With this book, crafters practice comprehension skills as they use text and diagrams to follow the steps for each project. The activities push students to learn and apply domain-specific vocabulary, practice new techniques, and build on concepts that may already be familiar. Other tools, including an index and additional resources, encourage readers to locate information and explore further independently.
This book includes ideas for turning a common household item into a variety of interesting and creative crafts. Crafters practice comprehension skills as they use text and diagrams to follow the steps for each project. The activities push students to learn and apply domain-specific vocabulary, practice new techniques, and build on concepts that may already be familiar. Other tools, including an index and additional resources, encourage readers to locate information and explore further independently.
In this book, students see the NextGen Science process at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of structures and engineering. The NextGen Science process pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
Turn old fleece into something new and exciting with Hacking Fashion: Fleece. Students learn the art of innovation through detailed explanations and hands-on activities built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
Scratch helps children design computer games, animations, and interactive stories from the ground up and share them with people around the world. In this book, students explore Scratch through detailed explanations built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
With projects ranging from posters to clothing, this book helps readers explore the art of silk screening. Students learn through detailed descriptions built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
Readers will learn what it takes to succeed as a wildlife photographer. The book also explains the necessary educational steps, useful character traits, potential hazards, and daily job tasks related to this career. Sidebars include thought-provoking trivia. Questions in the backmatter ask for text-dependent analysis. Photos, a glossary, and additional resources are included.
Readers will learn what it takes to succeed as a sound engineer. The book also explains the necessary educational steps, useful character traits, potential hazards, and daily job tasks related to this career. Sidebars include thought-provoking trivia. Questions in the backmatter ask for text-dependent analysis. Photos, a glossary, and additional resources are included.
Readers will learn what it takes to succeed as a biological illustrator. The book also explains the necessary educational steps, useful character traits, and daily job tasks related to this career, in the framework of the STEAM, Science, Technology, Engineering, Art, and Math, movement. Photos, a glossary, and additional resources are included.
Walk down the street of just about any city in the world and you will see someone listening to music on an MP3 player. This book will introduce readers to the history behind the development of MP3 Players and take them on a journey to companies around the world where they are manufactured.
From sound effects in video games and movies to surround-sound theatres, this fact-filled book explores the many ways audio engineers apply the science of sound. Readers will explore how sound travels and the characteristics of sound waves. Readers will also learn how to combine their understanding of sound science and the engineering design process to tackle a design challenge of their own.
Music, movies and television, sports all make use of sound engineers. This book describes the tasks and expectations of this cool job.
Architects are designing more and more amazing buildings every year. Many are "green buildings", friendly to the environment. Look inside to learn about the history of architecture, what architects do, and some unique examples of their work.
Introduces readers to the cool career of wildlife photographer by giving a better understanding of this cool job.
Television has been commercially available since the late 1930's. But today's television is very different from the TV our grandparents knew. Using a product that kids are familiar with, television, this book introduces kids to the concept of innovation and its impact on their everyday life.
Radio has been commercially available since the late 1800's. But today's radio is has evolved greatly over the last 200 years. What factors drove this evolution? Using a product that kids are familiar with, radio, this book introduces kids to the concept of innovation and its impact on their everyday life.
Photography is so much a part of life today that the average person my encounter more than 1,000 camera images a day. Cameras are now integrated with cell phones, digital images can be sent instantly to almost anywhere in the world. How is this possible? Innovation! This book helps students understand the role innovation has played in the development of the camera.
Kids have always loved movies. But the way they make, access, buy, and listen to movies has changed radically over the years. What has driven this change? Innovation! This book uses Movies to get students to think critically about the impact of innovation.
Somewhere along the way, something happened to give art that crucial kick that gave life to still images: motion. The art of animation, both hand-drawn and computer-animated, has a long and rich history spanning nearly a century of experimentation and innovation. This book helps students understand the role innovation has played in the development of animation industry.
